Blackwell Global, a Cyprus-based broker established in 2010, has inked a partnership deal with everton Football Club.
The broker is the football club’s first official FX and brokerage partner, and will promote itself within the team’s Liverpool stadium.
Terms of the deal
The deal with Everton is aimed at augmenting Blackwell’s presence in the UK, where it obtained FCA license last year. The details of the agreement have not been released, but the deal is described as multi-year partnership.
“We’re delighted to welcome Blackwell Global to our growing family of commercial partners. Blackwell Global is the Club’s first official Forex and Brokerage partner and we are pleased to announce a partner in a new market sector category for the club and the partnership represents another positive development in our commercial strategy as we continue to grow. Blackwell Global is an award-winning multi-asset broker with a global client base, we look forward to a successful partnership on and off the pitch,” said Alan McTavish, Head of Commercial at Everton.
“It is very exciting and thrilling for us to be in partnership with such a respected football club. In this modern era, everyone is connected digitally and there is no sport that does this better than football and the Premier League,” said Patrick Latchford, CEO of Blackwell Global (UK).
The trend of financial services companies associating themselves with sports teams can bring numerous benefits. One such benefit is to help raise brand awareness for existing and potential customers.
About Blackwell Global
Founded in 2010, Blackwell Global is is a straight-through processing (STP) broker with non-dealing desk facilities. They provide online forex and CFDs trading services. The broker has a presence in more than 20 countries, with main headquarters in London, Shanghai, Singapore and Limassol.
They offer four types of trading platforms – Blackwell MT4 trading platform, Blackwell Mobile trading platform, Blackwell Multi Account Manager and Blackwell MT4 MultiTerminal.