CFI Markets, a leading financial institution offering online FX and CFDs trading, has unveiled that it will extend its sponsorship of FIA World Rally Championship.
CFI Markets partnered with FIA World for the first time in March last year, in order to accelerate their global expansion. The deal included marketing and hospitality rights.
Significance of the partnership
The sponsorship demonstrates company’s focus on technology, speed and efficiency along with high levels of security and support which are crucial to CFI Markets’ operations.
“The similarities help make for an ideal partnership and we are thrilled to continue the sponsorship agreement and our association with a global sport as prolific as WRC. Technology, team work and support are essential for success,” said CFI Markets spokesperson.
After CFI Markets became the official forex trading partner of the FIA WRC in 2016, it gained the marketing and hospitality rights relating to the championship in 14 events previous year.
When the deal was initially signed, WRC Promoter managing director Olivier Ciesla said that CFI Markets is an award-winning company with an impeccable reputation worldwide within the financial industry. He emphasized that the partnership offers CFI Markets an ideal opportunity to grow and increase its international popularity and to extend its network within the rally community.
About FIA WRC
Established in 1973, the WRC is considered as the most challenging motorsport championship in the world. The WRC is a rallying series organized by the FIA, culminating with a champion driver and manufacturer.
The driver’s world championship and manufacturer’s world championship are separate championships, but based on the same point system.
Each rally features a number of timed sections, known as stages, run on closed roads. Drivers battle one at a time to complete these stages as quickly as they can, with timing down to 1/10th second.
Because rallies go on for a couple of days, competitors must visit a service park at pre-determined points to allow technicians to perform mechanical work on each car. Service time is strictly limited, and time penalties are applied if visits to the service park exceed the allotted time.