FXTM, a popular licensed Forex broker and CFD Dealer owned by ForexTime Limited, has unveiled that it will sponsor the Sahara Force India Formula One team for the 2017 season.
Sports sponsorships have proven to be an effective marketing tool for many companies, and FXTM is well aware of this fact. Therefore, it is not surprising that the company also backs world record BASE jumper Valery Rozov.
The Sahara Force India Formula One team stepped into the spotlight when they finished fourth in the Constructors Championship in 2016. They defeated other top teams which operate with higher budgets, making their achievements even more astonishing.
“The Sahara Force India team was a natural choice for us, they reflect the values and goals of our company, and there are some interesting synergies. Like us, they are young and dynamic, growing in size and stature and have their eyes firmly set on the top spot of the podium,” said Olga Rybalkina, CEO of FXTM parent company ForexTime Ltd.
“I am pleased to welcome FXTM as our latest partner just days ahead of the launch of our new car, the VJM10. They see huge value in working with Sahara Force India and recognise the global exposure we will generate for their industry-leading software. The Formula One season will take us to FXTM’s core markets and will allow them to activate and reach a wide customer base. It’s great to have FXTM working with us and I hope we will have lots to celebrate together in 2017,” said Vijay Mallya, Team Principal and Managing Director, Sahara Force India.
The anticipated presentation of the team’s new car will take place later this week, on February 22.
New driving pairing
This year will bring a new driving pairing for Sahara Force India. Namely, Esteban Ocon will be replacing Nico Hulkenberg to join Mexican Sergio Perez, who has been the member of the team since 2014.
Sergio Perez is one of the top talents in the sport, scoring four podiums with the team since 2014. He is only the fifth Mexican to drive in Formula One.