London-based boutique prime broker Global Prime Partners has undergone a rebranding effort, changing its name to GPP.
The company has also created a new group website www.gpp.group.
“We have had an extraordinary time this year taking the business forward. It’s been a balance between delivering the major initiatives of a new Structured Products business, our relocation, rebranding and launching the new website whilst maintaining the high quality of our core businesses and client service,” said Julian Parker, founding partner and CEO at GPP.
“We renamed Global Prime Partners to the simpler version, GPP, because it fits better with all of our business lines and client bases. The design work on the logo coincided with fitting out our new office and creating a brand new website,” added Mr. Parker.
2017 – year of growth and evolution for GPP
It is entirely justified to say that this year was year of progress for GPP. In addition to rebranding and launching a new website, the company has also relocated to larger offices.
Relocating to larger offices at 101 Wigmore Street in London is the result of company’s expansion. Namely, in February the company launched a structured products division, which targeted clients in the UK. In the second half of 2017, GPP will roll out new wealth solutions and multi-asset execution business lines.
“We have continued to invest in our proprietary technology and hiring knowledgeable people in dedicated functions, recruiting 30 per cent more people over the past 12 months. For me, a key point is that our clients see that our continued investment in our business demonstrates our commitment to the space that we’re in – it’s in our DNA, it’s what we do,” said Mr. Parker.
Mr. Parker unveiled that the company’s financial results will be published on July and that the growth has remained healthy throughout this time of reinvestment.
GPP is a multi-award financial services company that provides prime brokerage, execution, structured products, custody and clearing services to hedge funds, broker-dealers, wealth managers, family offices and professional traders.
The company is highly dedicated to offering personalized services to smaller clients under-serviced by bulge bracket firms.