Forex industry has become increasingly involved in sports sponsorships, and the latest example is sponsorship deal between British Virgin Island-based broker iForex and Dutch soccer team PSV Eindhoven.
PSV Eindhoven has distinguished itself in the world of sports, winning two consecutive championship titles in the Eredivisie, which is the highest echelon in Dutch football.
“The club has a proven record of developing world class talent with the likes of Ronaldo, Arjen Robben, Ruud van Nistelrooy, Mark van Bommel and Memphis Depay. This top sport environment with personal attention and coaching is exactly in line with our core values to be the best and most reliable trading partner for every trader,” said the Managing Director of iCFD Ltd., iFOREX Group’s regulated European entity.
After the agreement between the brokerage and the football club, iFOREX has become an official sponsor of PSV Eindhoven and its official trading partner. This deal empowers iFOREX to use the club’s brand and football players for marketing campaigns.
“PSV and iFOREX share strong international ambitions and we both want to be the best in what we’re doing,” said Toon Gerbrands, CEO of PSV.
The agreement between the companies is strictly confidential, which implies that no financial details have been disclosed.
iForex is licensed by the Cyprus Securities Exchange Commission (CySEC). It offers trading in more than 250 tradable products including forex, contracts for difference (CFDs), commodities, indices, and shares.