Sports sponsorships represent an effective marketing tool used by the big players in the online retail forex business.
Continuing the trend of sponsoring sports teams and players, Libertex, a financial markets trading platform, has unveiled a sponsorship deal with Real Madrid and Colombia soccer star James Rodriguez.
Significance of the partnership
Financial terms of the agreement were not disclosed, but under its terms the Colombian international will become the brand ambassador for Libertex.
The purpose of the deal for Libertex is to raise global awareness of its online services and increase mainstream use of its trading platform.
“The image of James Rodriguez, one of the most successful and dynamic soccer players in the world, perfectly matches the image of Libertex, a technologically advanced trading platform that helps millions of traders achieve success in trading popular financial instruments, such as currencies, stocks of leading companies, gold, oil and other assets,” said Michael Geiger, CEO of Libertex.
After becoming leading scorer at the World Cup 2014 in Brazil, James has placed itself among the most sought players in global football.
He is now featured by Hugo Boss, Huawei, Adidas and Pepsico. In addition, he has his own energy drink 10 Gold and has made around $7 million in endorsements in 2016.
“I’m happy to become partners with the award-winning Forex and CFD solution, Libertex. We share the same values and strive to be the best at what we do. Their reputation has helped them become the leader in online trading,” said Rodriguez.
This partnership is common for the industry, as other high profile football stars have represented retail trading companies. Perfect example for that is Cristiano Ronaldo, who became an official ambassador of XTrade earlier in March.
Libertex is a proprietary trading platform owned by Indication Investment Ltd, a member company of the ForexClub group.
Libertex, which stands for Liberty Exchange, is ideal for traders who want to trade the markets without having to install any software. Another advantage of the Libertex trading platform is the fact that it can operate seamlessly on iOS and Android powered devices.
Traders who choose to trade with Libertex can access a wide range of popular financial instruments such as market indices, metals, stocks, currency pairs and energy resources.